Partner Announcement: Gordon Reid MBE appointed as a UNIQLO Global Ambassador
Tennis: UNIQLO Appoints Gordon Reid MBE as New Global Brand Ambassador
UNIQLO enters Long-term Partnership Agreement with World’s Number 1 Wheelchair Tennis Player
July 10, 2017, London, UK – UNIQLO today announces Gordon Reid MBE *, the world’s top** male professional wheelchair tennis player, Paralympics singles gold medallist as its latest Global Brand Ambassador. The appointment marks the first time UNIQLO has selected a British athlete for the global role.
Speaking of the appointment, Tadashi Yanai, Chairman, President and CEO of the UNIQLO parent company, Fast Retailing, said, “We are delighted that Mr. Reid joins us as the newest UNIQLO Global Brand Ambassador. Mr. Reid is a champion of great resilience and human character, overcoming adversity to triumph at the highest level of his sport. These are exactly the values we look for in our brand ambassadors, so it will be a great honour to see him compete in UNIQLO apparel at Wimbledon, where he made history as its first ever men’s singles wheelchair champion.
Yanai added, “We are also pleased to underline our commitment to the ITF (International Tennis Federation) and to wheelchair tennis. As one of the largest employers of people with disabilities in Japan, inclusion and respect are among our most important company values. UNIQLO is made for all, and we believe Mr. Reid will help us inspire people from all backgrounds to be their very best.”
Reid was also enthusiastic about the partnership, saying, “It’s a real privilege to be joining UNIQLO as part of such a great team of Global Brand Ambassadors. It is important that I am comfortable when training and competing and the superb quality and technology of UNIQLO apparel is the perfect fit. I look forward to representing the UNIQLO both on and off the court.”
Effective immediately, the partnership sees Reid promoting the UNIQLO brand and its signature LifeWear worldwide. UNIQLO will leverage Reid’s professional insight in product development, using its advanced proprietary clothing technologies to create apparel that supports Reid’s performance at the top level, while also bringing greater comfort and functionality to the everyday lives of its customers. Reid will also assist UNIQLO with global community engagement and support initiatives.
**Player rankings are as of July 10, 2017