Clive Russell - MLB, Fandom, New Media and Meeting Fan Expectations

Listen to our interview with former head of MLB in the UK and Europe, Clive Russell.

Clive Russell - MLB, Fandom, New Media and Meeting Fan Expectations

Clive Russell talks to us about his work in MLB, fandom in 2020 and his experiences in live sport both as a professional and as a fan

On today’s podcast, Oli chews the fat with Clive Russell, former Head of MLB in the UK and Europe, and long-time sports business professional.

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The Sporting Blog Podcast - Clive Russell Interview
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Amongst many other things, we talk about:

  • US sport and sporting brand presence in the UK
  • How fans consume content and what that might look like in the future
  • Storytelling as a medium for connecting fans to their teams
  • Sporting venues - how they stack up and what are fan expectations going forward?
  • Supporting Liverpool Home and Away
  • Hugo the dog (Border Terrier)
painting of a border terrier

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