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Business of Sport

Nike Air Force One - A History

Nike Air Force One - A History

Nike AF-1: The History of the Nike Air Force One Trainer Looking into the origins of one of Nike’s flagship sub-brands: The Air Force One [caption id="" align="alignnone" width="910"] Some stylish Nike Air Force 1 kicks in Black and

Women’s Air Jordan: Flying high - The Story of Women's Air Jordan

Women’s Air Jordan: Flying high - The Story of Women's Air Jordan

Women’s Air Jordan: A Sport x Fashion Story Matchroom Boxing’s Caitlin Bennett tells the short, concise story of Women’s Air Jordan. The Women’s National Basketball Association (WNBA) was founded in April 1996 as the women’s parallel to the men’s game, 50 years after the

Bjorn Borg and Fila - What a match

Bjorn Borg and Fila - What a match

How Bjorn Borg helped make Fila a global brand All brands need smart marketing to do well in the cut-throat world of global business. When it comes to clothing brands, most high-end brands try influencer or celebrity partnerships in order to gain maximum outreach. When celebs wear their

Business of Sport - Starting a rEvolution with Merrick Haydon

Business of Sport - Starting a rEvolution with Merrick Haydon

Sports Business : We discuss sports marketing, sponsorship, technology and sports memories with MD of rEvolution, Merrick Haydon The Sporting Blog dusted off its Business of Sport section and put some questions to the Managing Director of sports and lifestyle agency rEvolution, Merrick Haydon. Merrick, give us a quick rundown of

#BusinessOfSport with.... Chelsea FC's former Head of Marketing - Ben Wells

#BusinessOfSport with.... Chelsea FC's former Head of Marketing - Ben Wells

Football: Lunch with Ben Wells, former Commercial Director of Chelsea, Reading FC and Bath Rugby, now CCO of PTI Digital. Updated June 2020 Venue: Pizza Express Format: Lunch, quick. Ben is now commercial director for PTI Digital, and we are hoping to get a chat in with him soon! Ben

Business Of Sport - Quickfire Interview with Tim Crow

Business Of Sport - Quickfire Interview with Tim Crow

Business of Sport : We fire questions at sports business guru, Tim Crow Tim Crow is well known to all who work on the business side of sport. As the CEO of Synergy he worked on myriad campaigns in too many countries to mention. Now a non-exec director of Connexi,

Lunch with Jeremy Wray: The (ex) Football Chairman (Swindon Town)

Lunch with Jeremy Wray: The (ex) Football Chairman (Swindon Town)

Football Stories: Lunch with former Swindon Town Chairman Jeremy Wray Jeremy Wray is a former Chairman of Swindon Town Football Club. He is best known for his appointment of the 'flamboyant' Paolo Di Canio as manager, and the eventful period he presided over. Venue: The Pheasant Inn Format: