Clive Russell - MLB, Fandom, New Media and meeting fan expectations
Clive Russell talks to us about his work in MLB, fandom in 2020 and his experiences in live sport both as a professional and as a fan
On today’s podcast, Oli chews the fat with Clive Russell, former Head of MLB in the UK and Europe, and long time sports business professional.
Amongst many other things we talk about:
US sport and sporting brand presence in the UK
How fans consume content and what that might look like in the future
Storytelling as a medium for connecting fans to their teams
Sporting venues - how they stack up and what are fan expectations going forward?
Supporting Liverpool Home and Away
Hugo the dog (Border Terrier)
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